// London, UK — Open to opportunities

Rajni
Rughwani

AI Builder & Implementation Specialist

I find the problem in the data, design the solution,
and build it with AI.

Curious by nature — always learning, exploring, and challenging myself to go further. I turn complex data into decisions that move businesses forward.

View My Work Download CV

Fintech Product Analytics Machine Learning A/B Experimentation AI Builder

🏆

Hackathon Winner

Predictive model in production

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01 About

The analyst who builds.

I'm a product-focused analyst with 6+ years embedded in UK fintech, working alongside Product, Engineering, Design and Leadership to turn data into decisions that ship.

My edge isn't just analytical rigour — it's that I can go from insight to prototype. I've built and deployed a predictive model that won a company-wide hackathon and is now in production. I build AI workflows, automate reporting, and design experiments that directly influence product roadmaps.

I'm driven by a restless curiosity — always learning new tools, exploring unfamiliar domains, and pushing past my comfort zone to deliver more. I believe the best work happens at the intersection of data, product thinking, and AI.

LinkedIn Linktree GitHub

6+ Years in UK Fintech

£190M Transfer-ins Influenced

£5M ARR Uplift Delivered

1st Company Hackathon

02 Proven Impact

Numbers that matter.

£190M

Transfer-ins Influenced

Designed analytics-led interventions across the pension transfer journey, directly supporting AUM growth with 30% YoY increase at Smart Pension.

£5M

ARR Uplift

Delivered through pricing optimisation — identified 12% of B2B customers suitable for repricing based on behavioural and revenue analysis.

30%

Reporting Time Saved

Built and automated SQL/Python workflows for cross-functional reporting, reducing manual effort and improving forecast accuracy.

42%

Targeting Efficiency Gain

Built reporting models to prioritise customer journey touchpoints, driving measurable improvement in operational resource allocation.

🏆 1st

Company Hackathon Winner

Built a predictive model for early transfer-out risk detection. Now deployed in production, enabling proactive product and outreach interventions for AUM protection.

Spot Bonus Winner

Awarded Best Performer Spot Bonus twice at Smart Pension — Q2 2025 and Q1 2026 — for exceptional impact across product and analytics.

03 Experience

Where I've worked.

Lead Product Analyst — Growth & Retention

Smart Technology Holdings (Smart Pension) · London, UK

Apr 2022 — Present

Influenced £190M in transfer-ins through analytics-led interventions across the pension transfer journey
Delivered £5M ARR uplift via pricing optimisation — identified 12% of B2B customers suitable for repricing
Designed and analysed A/B experiments on deferred members and high-intent users, using causal analysis to inform rollout decisions
Built a predictive model for transfer-out risk detection — won 1st place at company-wide Hackathon, now in production
Influenced product roadmap decisions via gap analysis on stalled transfer-ins; nominated for "Innovate with Purpose" Award
Owned data foundations for complex transfer flows, shaping analytics-ready models used across Product, Ops, and Leadership

SQLPythondbtSnowflakeA/B TestingPredictive Modelling

Business Intelligence Analyst

Bounce Interactive · London, UK

Mar 2021 — Apr 2022

Designed KPI dashboards and reporting pipelines for product, finance, and operations leadership
Built and automated SQL/Python workflows, reducing manual reporting time by 30%
Conducted chargeback analysis in the gaming industry, implementing customer-centric measures to reduce future chargebacks
Tracked customer journeys and identified bottlenecks, improving efficiency of the pension transfer process

SQLPythonTableauKPI DashboardsETL

Business Data Analyst

Freelancer (Upwork) · London, UK

Nov 2020 — Mar 2021

Designed and delivered self-serve Tableau dashboards for fintech and services clients
Built reporting models to prioritise customer journey touchpoints — 42% increase in targeting efficiency
Managed client projects end-to-end from requirements gathering to delivery
Achieved Top Freelancer status within 60 days with excellent client reviews

TableauClient ManagementAnalyticsReporting

Client Relationship Manager

ICICI Prudential Life Insurance · Mumbai, India

May 2018 — Dec 2019

Analysed customer data to design operational models for segmentation and targeting, increasing monthly sales by 30%
Developed operational reporting frameworks to track KPIs across acquisition, underwriting, and retention
Awarded Best Relationship Manager (2019) for outstanding client growth impact

SegmentationKPI FrameworksClient Growth

04 AI Lab

Things I've built.

I don't just analyse — I build. Here are AI and data projects I've designed, built, and shipped.

Live in Production 🏆 Hackathon Winner

Transfer-Out Risk Predictive Model

Pension transfers represent one of the biggest threats to AUM retention — yet most providers only react after a customer has already decided to leave. I built an ML model that detects early signals of transfer-out risk, giving Smart Pension's product and outreach teams a window to intervene proactively. The model won 1st place at the company-wide hackathon and is now deployed in production, directly protecting assets under management.

PythonScikit-learnPredictive ModellingProduction MLSnowflakeFeature Engineering

Live in Production

Move AI — AI-Powered Home Moving Assistant

6.7 million people move house in the UK every year, each facing 100+ admin records to update across utility providers, councils, banks, and GP surgeries. Move AI solves this end-to-end — built and shipped from zero to production in three months.

Voice assistant Alice (ElevenLabs + Simli real-time lip-sync avatar) guides users 55+ through council tax, energy switching, and NHS GP registration. A document scanner powered by Claude Vision API extracts account numbers, addresses, and dates from uploaded PDFs and photos, auto-filling the relevant task. Claude prompts were tested and iterated across all accessibility modes — plain English, step-by-step, large text, and multilingual — to validate consistent output quality.

Stack: Anthropic Claude (chat + vision), ElevenLabs, Simli WebRTC, Supabase, Resend, React + TypeScript + Node.js, Railway

Live Demo → GitHub →

Claude APIElevenLabsSimli WebRTCReactTypeScriptNode.jsSupabaseRailwayVoice AI

Live

AI Morning Briefing — Personal News Agent

Built a fully automated personal AI news agent that runs every morning without any manual input. It aggregates the latest AI and tech stories, filters out repeated articles across days, generates a 10-15 minute analysis-driven briefing using Claude — covering the problem, approach, and why it matters — then delivers it via email with a 3-minute voice audio summary attached. Deployed on a macOS scheduler that survives restarts.

GitHub →

PythonClaude APIOpenAI TTSNewsAPIAutomationRSS

Live 🤖 AI Agent

PamperPuff — Social Media AI Agent

AI agent with human-in-the-loop approval workflow for a nails, spa & wellness brand. Monitors Google Drive for new content → generates on-brand Instagram copy with Claude → notifies the client for review → publishes via Meta Graph API on approval. The human retains final control; the manual creation effort is eliminated entirely.

GitHub →

AI AgentClaude APIPythonMeta Graph APIGoogle Drive APIAutomation

05 Skills & Tools

My toolkit.

▸ AI Tools & APIs

Anthropic Claude APIElevenLabsSimli WebRTCClaude CodeLovableReplitNotion AI

▸ Web & Cloud

ReactTypeScriptNode.jsSupabaseRailwayAWS

▸ Data & Analytics

Advanced SQLPythonPandasNumPyScikit-learndbtSnowflakePostgreSQLMySQL

▸ Data Engineering

AirflowETL/ELT DesignWorkflow Automation

▸ Visualisation & BI

TableauLookerPower BISuperset

▸ Experimentation

A/B TestingStatistical ModellingFunnel AnalysisCohort AnalysisCausal Analysis

▸ Product & Leadership

Roadmap InfluenceStakeholder ManagementData StorytellingCross-functional CollaborationTeam MentoringWomen Defining AI — Regional LeadADPList Graduate MentorData Science Speakers Club VP

06 Awards & Recognition

Recognition that counts.

⭐

Rising Star of the Year — Nominee

Professional Pensions Awards · 2026

Nominated for Rising Star of the Year at the Professional Pensions industry awards — recognising outstanding contribution and impact in the UK pensions sector.

🏆

1st Place — Annual Hackathon

Smart Pension

Predictive model for transfer-out risk and AUM retention — now deployed in production.

💡

Innovate with Purpose — Nominee

Smart Pension

Transfer-in process innovation and operational gap analysis that influenced product roadmap.

⭐

Spot Bonus — Best Performer

Smart Pension · Q2 2025 & Q1 2026

Awarded twice for exceptional performance and sustained business impact — recognised as best performer across product and analytics in consecutive review cycles.

🥇

Best Relationship Manager

ICICI Prudential · 2019

Awarded for outstanding performance and stellar client feedback across acquisition and retention.

🎓

Gold Medalist

Indus University — MSc Computer Science

Awarded Gold Medal for MSc Computer Science at Indus University — recognised for outstanding academic performance.

🚀

Top Freelancer

Upwork — within 60 days

Achieved Top Freelancer status with excellent client reviews on operational analytics delivery.

What colleagues say

"Rajni is always willing to learn and takes the initiative to apply her newly acquired skills to her work. She has a strong dedication to her work and a can-do attitude that inspires those around her."

Martina Megasari

Data Science & Analytics — Smart Pension

"She's a very reliable, efficient and proactive data analyst. She can communicate clearly her findings to diverse audiences and demonstrates an extraordinary desire to learn more and more."

Bernardo Lima

Colleague — Smart Pension

07 Contact

Let's connect.

Open to AI product, AI strategy, and AI adoption roles at AI-native companies. Always happy to talk about building with AI.

rajnirughwani@gmail.com

linkedin.com/in/rajnirughwani

Linktree

linktr.ee/rajnirughwani

GitHub

github.com/RajniRughwani